Dear Lordy. Wewuzzzz distillers.
A former slave taught Jack Daniel to make whiskey. Now his company is retreating from DEI.

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Fawn Weaver, founder of Black-owned spirits brand Uncle Nearest, has a message for Jack Daniel’s parent company, Brown-Forman, which announced last week that it is reversing course on its commitments to diversity, equity and inclusion: Take a page from the liquor baron who died in 1911. “Jack Daniel, the man, offers a model for the type of DEI we need today,” she said.
In the 1800s, a young Daniel was introduced to a formerly enslaved man named Nathan “Nearest” Green who had perfected the art of filtering whiskey through charcoal. Green taught Daniel how to distill whiskey, and together they built one of the world’s iconic brands.
The parent company of Jack Daniel’s overlooked Green until Weaver – a bestselling author and businesswoman – set out to reclaim his forgotten legacy. By scouring historical archives and interviewing descendants, she pieced together scattered fragments of a distant past to reveal previously unknown details about an improbable partnership in the post-Civil War South.
In the process, she crafted a new chapter in her own legacy, establishing Uncle Nearest Premium Whiskey and, in June, publishing a bestseller chronicling the rise of Nearest.
So when Brown-Forman said it would end workforce and supplier diversity goals and stop linking executive compensation to progress on DEI, the interview requests poured in. Weaver responded Thursday in an op-ed for Time magazine.
https://www.usatoday.com/story/money...conic%20brands.