The backlash is slow but companies learn they are alienating their customer base, and I hope it gains more traction.

Harley-Davidson said Monday that it’s ending diversity and other progressive initiatives at the company. Harley-Davidson is the latest major American brand to backtrack from DEI policies it had supported in recent years.
The company also said it would end its relationship with the Human Rights Campaign, a leading LGBTQ+ advocacy group.
https://finance.yahoo.com/news/harle...201032213.html